From a regular newsletter I get from SEO Powersuite I found out some surprising information about limits that affect SEO that I had never heard of before.
1. The limit for Title varies between mobile and other devices. That bit was news to me.
The limit for larger devices is 60-70 characters. This bit I was aware of.
The limit for mobile however is 70-76 characters which was a surprise to me.
2. The other surprise in the article was about meta description.
For desktop this is 160 characters.
For mobile it is 120 characters.
The mobile limit was news to me and I guess it makes some sense as the ‘real estate’ on a mobile screen is smaller but how come the title can be longer on a mobile than a desktop? Maybe it is because people often have multiple pages open at once in a desktop, whereas typically you only have the one site open at a time on a mobile.
