WEBSITES YORK

T: 07913398254

E: martwaring@gmail.com

Web Design York

Website Design & Development

Building beautifully designed, effective, websites in York from £450.
Wherever you live I am committed to offering affordable web design and development,
making your new website design both interesting for your customers to read and easier for them to find in Google searches!

Most businesses today need a website to stay competitive, to find customers and for their customers to find them. Most new customers will find your website through an online search and foremost amongst the searches used today is Google so your website needs to be designed from the start, not just to appeal to your customers but also to be Google friendly.

Many small businesses invest a lot of time and energy in their web design but then find that the website disappears without trace in a Google search. Web design and development takes planning and a good awareness of what keyword searches your customers might use to find you. A website also needs nurturing. You don't just get to the top of Google in a few days, and then stay there.

When you do a Google search yourself, think about where you click first. Research shows that 70% of people ignore the paid adverts at the top and right of a Google search page and look to the first ordinary website listed and the next 2 or 3 listings. This is the sweet spot that I aim for in my web design, website development and search optimisation process.

What I offer

If you run a small local business (by which I mean that your customers are generally to be found in your town/city and surrounding area) and you need an attractive website to attract more customers or clients, I can offer a York based web design service which includes the following:

Keyword Planning

Identifying what keywords your customers will use to find you. This is usually the most important stage and one that is often neglected.

Photography & Videography

Photography and videography using professional grade equipment. (I am also a wedding videographer.)

Responsive Web Design

Web design and build, giving a good user experience, optimised for most current desktop browsers, including mobile tablets and phones.

On-site Optimisation

On-page optimisation (SEO) of your website pages for local businesses

Monitoring

Regular monitoring of where your site appears in the Google rankings

Maintenance

Periodic (small scale) changes to the site are included in the price for the first 12 months.

What I don't offer

  • 'Under the radar' web development techniques that might have short term gains but can potentially ruin your website's credibility ultimately
  • Large scale e-commerce, national or highly dynamic sites
  • Digital marketing
  • Impossible guarantees when it comes to ranking. Many web designers seem to be making impossible guarantees. I would rather be realistic with my clients. The sweet spot of a top three ranking is a target to aim for for a given keyword. Sometimes it is not easy to achieve a sweet spot ranking due to the level of competition and no matter how much money is thrown into optimisation it will be difficult to outrank some of the big players. One of the first things I will do in the planning stage is assess what are the realistic chances of hitting the sweet spot for any given keyword combination.
  • I also won't guarantee how long it will take to get your site up the rankings. It can take months as rankings can improve with the age of the site (as long as the content is kept fresh).
  • Flash. There are some wonderful looking, highly animated Flash sites on the web where a lot of the content is invisible to a search robot and so is useless in a Google search. I build HTML and CSS based sites using Rapidweaver themes that are both human and Google search robot friendly.

What do I need to do?

Text content

To succeed in the Google rankings, i.e. to get into the top 3 for your chosen keywords, the website design is going to need lots of interesting, well written, easily understandable text. You need to think about what that might look like and commit to working with me to develop it. If your written English skills are not brilliant, I can work with what you produce and work it into a better format for you but you are going to have to do most of the brain work in producing this text.

I cannot simply copy text from another website, well I could, but trust me, this is not a good strategy!

The text needs to be easily readable, so do not use unnecessary jargon. Write as if you were explaining what you do to a brand new customer, not to a colleague. Use an online readability tester to get your text as readable as possible.

Writing the text does not need to be done in one go. We can launch a good looking website and then develop different pages over several months. This is possibly an even better way to approach the website as Google likes fresh content, delivered periodically as it shows that you’ve something new to say.

Prepare to be found

I have found some people who are reluctant, for whatever reason, to give out personal details on the web such as address or phone number. This can be quite a negative factor in ranking as Google is looking for consistency in NAP data (Name, Address and Phone Number) across many places on the web. If the NAP data is consistent then Google is happier that you are a legitimate business that has nothing to hide. If not and you are not showing Name, Address and Phone number consistently, or at all, then Google may think that your business is somewhat less trustworthy and rank the website accordingly.

Of course you may be ready to be found on-line but you don't want a flood of unwanted phone calls and junk emails. The problem of junk emails is fairly easily resolved by website technology and now there are better ways of keeping the bots away from your contact form than the old recaptcha technique. The problem of unwanted phone calls is not so easy to resolve however.

From the Blog

Martin Waring - Web Designer

Martin Waring

Web Designer York



Email: martwaring@gmail.com
Tel: 07913398254

© Designing websites in York since 2010 - WEBSITES YORK, 6, NORFOLK STREET, YORK, YO23 1JY

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Websites York is committed to ensuring that your privacy is protected. Should I ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Websites York may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 30th April 2018.

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You may request details of personal information which I hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to Martin Waring, 6 Norfolk Street, York, YO23 1JY.

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