Website Design & Build Mobile friendly responsive sites

Freelance web designer York

Search Engine Optimisation Get your site found on Google

Web Design Agency York

Manage your own text and images Content Management System and Blogging

Web design company York

Support and Maintenance Free for the first year

Freelance web developer

Website Design York

'Working with you to create a website that is beautiful, mobile friendly and easy to find on Google'

When you do a Google search yourself, think about where you click first. Research shows that 70% of people ignore the paid adverts at the top and right of a Google search page and look to the first ordinary website listed and the next 2 or 3 listings. This is the sweet spot that I aim for in my website development and search engine optimisation process.


Mobile Friendly
Content Management
SSL security
Personal Support
Website Redesign


Keyword planning from day one
On page optimisation
Frequent monitoring
Advice and support

What I offer

If you run a small local business (by which I mean that your customers are generally to be found in your town/city and surrounding area) and you need an attractive website to attract more customers or clients, I can offer the following:

What I don't offer

  • 'Under the radar' techniques that might have short term gains but can potentially ruin your website's credibility ultimately
  • Large scale e-commerce, national or highly dynamic sites
  • Impossible guarantees. The sweet spot is a target to aim for for a given keyword. Sometimes it is not easy to achieve a sweet spot ranking due to the level of competition and no matter how much money is thrown into optimisation it will be difficult to outrank some of the big players. One of the first things I will do in the planning stage is assess what are the realistic chances of hitting the sweet spot for any given keyword combination.
  • I also won't guarantee how long it will take to get your site up the rankings. It can take months as rankings can improve with the age of the site (as long as the content is kept fresh).
  • Flash. There are some wonderful looking, highly animated Flash sites on the web where a lot of the content is invisible to a search robot and so is useless in a Google search. I build HTML and CSS based sites using Rapidweaver themes that are both human and Google search robot friendly.

What do I need to do?

Text content

To succeed in the Google rankings, i.e. to get into the top 3 for your chosen keywords, the website design is going to need lots of interesting, well written, easily understandable text. You need to think about what that might look like and commit to working with me to develop it. If your written English skills are not brilliant, I can work with what you produce and work it into a better format for you but you are going to have to do most of the brain work in producing this text.

I cannot simply copy text from another website, well I could, but trust me, this is not a good strategy!

The text needs to be easily readable, so do not use unnecessary jargon. Write as if you were explaining what you do to a brand new customer, not to a colleague. Use an online readability tester to get your text as readable as possible.

Writing the text does not need to be done in one go. We can launch a good looking website and then develop different pages over several months. This is possibly an even better way to approach the website as Google likes fresh content, delivered periodically as it shows that you’ve something new to say.

Prepare to be found

I have found some people who are reluctant, for whatever reason, to give out personal details on the web such as address or phone number. This can be quite a negative factor in ranking as Google is looking for consistency in NAP data (Name, Address and Phone Number) across many places on the web. If the NAP data is consistent then Google is happier that you are a legitimate business that has nothing to hide. If not and you are not showing Name, Address and Phone number consistently, or at all, then Google may think that your business is somewhat less trustworthy and rank the website accordingly.

From the Blog


Martin Waring

Web Developer
Web development York

© 2010 WEBSITES YORK, 6, NORFOLK STREET, YORK, YO23 1JY Tel: 07913 398254

Data Privacy

Business privacy policy

This privacy policy sets out how Websites York uses and protects any information that you give Websites York when you use this website.

Websites York is committed to ensuring that your privacy is protected. Should I ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Websites York may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 30th April 2018.

What I collect If you use the contact form, email me or ring to make an inquiry, I may collect the following information by email: * name * contact information including email address and phone number * your requirements in connection with the proposed website offering

What I do with the information I gather I require this information to understand your requirements and provide you with a great service, and in particular for the following reasons:

  • Internal record keeping e.g. accounting records
  • I may use the information to improve my services.
  • I may contact you by email, phone, or mail for further clarification of requirements.
  • I may use the information to customise the website according to your interests.

Security I am committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, I have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information I collect online.

How I use cookies I use traffic log cookies to identify which pages are being used. This helps me analyse data about web page traffic and improve my website in order to tailor it to customer needs. I only use this information for statistical analysis purposes.

Overall, cookies help me provide you with a better website, by enabling me to monitor which pages you find useful and which you do not. A cookie in no way gives me access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies using buttons on this site. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites The website may contain links to other websites of interest. However, once you have used these links to leave my site, you should note that I do not have any control over that other website. Therefore, I cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information I will not share, sell, distribute or lease your personal information to third parties.

You may request details of personal information which I hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to Martin Waring, 6 Norfolk Street, York, YO23 1JY.

If you believe that any information I am holding on you is incorrect or incomplete, please write to or email me as soon as possible, at the above address. I will promptly correct any information found to be incorrect. You may also ask me to delete any emails that you have sent me. I do not store data that you have given me on any other system other than in emails.