If you are a sole trader or a small business, operating in your local area you will probably understand the essentials of what you need a website to do.
It should be:
- Highly visible locally on searches.
- Easy to remember the name of so that local people can easily pass on the name to their friends.
- Attractive to look at visually.
- It should be easy to navigate on all screen sizes and should show how to get in touch with you to get a quote or to answer a query.
- It should explain what you do and how you do it. It should reflect your skills and experience and show how long you have been in business.
- If relevant to your work it should show examples of what you have created or the jobs that you have completed for people, ideally with reviews from customers.
It might need:
- Hours of opening.
- A location map.
- Details of how a particular service may be provided and what to expect.
- Information about how you treat confidential information about your customers (data privacy).
