I now use Rapidweaver on a MAC for all my new website design work. I use Rapidweaver because as the name suggests, the build time it allows is very fast and it constructs a well designed site that can then usually be tailored to your needs.

The tool has the flexibility to allow for a completely bespoke site if a client wants something similar to a site that they have already seen on the web, although usually it is quicker to pick and mix from elements that I have already used and proven before.

By using Rapidweaver I know that menus, headers, footers, fonts and colours will be consistent across pages and that the code produced will be of an inherently good quality that is designed to be supported by multiple browsers including mobile ones.

I use Website Auditor to check every site once it is published. The audit will tell me if I have missed any part of the process, or missed a chance to optimise for keywords on a given page, or loaded images which are far too large for the web for example.


Ideally you will need to supply the text for each page or at least give me a brief to work with and I will draft the content for your approval. Either way I will be looking to include a set of agreed keywords into the text several times (allowing for the fact that the text still needs to make sense and be readable to humans). The use of headings and bold text for keywords can be useful. Each keyword may be a single word, or more likely a string of two or three words in a phrase.

Website Images It is really useful to include photographs in your pages for a couple of reasons: a They may be used to create a mood for the page b Behind the scenes the tags that can be assigned to them can be keyword phrases that search engines can find. You can supply your own images, I can suggest them for you, or if necessary take some appropriate photographs myself.


Video is even more useful both because it attracts the reader's attention and because Google loves sites with video. For Google, you don't even need to worry too much about the quality of the video recorded - just having any video helps. Obviously for the reader the quality of the video does matter. If you don't personally have the equipment or skills to produce your own short videos then I can provide that too. I have professional equipment including audio equipment and editing software to make a really polished looking piece of film.

Do you use Wordpress?

At Web Design York I have been frequently asked if I can repair or optimise an existing Wordpress site. In each case I have been asked the previous web designer is no longer contactable, leaving their client with a broken site with symptoms such as:

Images that do not load properly on certain browsers Images that when the client loads them are not formatted properly and fill the page Odd items shown on the screen that are in fact small code extracts that shouldn't be there

I have no experience with Wordpress although in my role as SEO consultant I have talked to people who are experts and from what they tell me Wordpress is: a) Prone to being hacked b) Has to be regularly maintained with the latest versions of all the modules, otherwise it can start to malfunction

Given these issues and also the fact that a lot of Wordpress sites I see start to look very similar I have steered well clear of Wordpress.

I can always take a Wordpress site and design something better of course, using the same text and images you have already!

Summary of Functionality Offered

Hosting and Domain Name

Every site needs both a domain name (also known as a URL) and a hosting package. A hosting package is where the data files containing your text, images and the code for the site etc are stored and the website is served from. The computer that your website sits on is sometimes referred to as the server.

At Web Design York, I generally ask my clients to purchase both of these items themselves. That way the account is in your name and you will get the bill for domain and hosting when it falls due, not me. There is no benefit for either of us if I pay for your hosting package and then collect this sum from you.

Please talk to me first about where to purchase your hosting package from.

Not all hosts provide the same level of technical infrastructure and operational software. For example to provide you with Blogging and Content Management I need access to be able to run level 7.4 of something called PHP and that will soon change to level 8.0

Historically I have found that many hosting companies fail to keep their infrastructure up to date with this software.

If you already have a hosting package that you purchased some time ago then we will need to ascertain whether your existing package will support the required level of PHP.

If you have already purchased a domain name then that is OK but I will probably want to transfer it to my preferred hosting provider so that the domain and hosting are together in the same place.


Martin Waring

Web Developer
Web development York

© 2010 WEBSITES YORK, 6, NORFOLK STREET, YORK, YO23 1JY Tel: 07913 398254

Data Privacy

Business privacy policy

This privacy policy sets out how Websites York uses and protects any information that you give Websites York when you use this website.

Websites York is committed to ensuring that your privacy is protected. Should I ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Websites York may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 30th April 2018.

What I collect If you use the contact form, email me or ring to make an inquiry, I may collect the following information by email: * name * contact information including email address and phone number * your requirements in connection with the proposed website offering

What I do with the information I gather I require this information to understand your requirements and provide you with a great service, and in particular for the following reasons:

  • Internal record keeping e.g. accounting records
  • I may use the information to improve my services.
  • I may contact you by email, phone, or mail for further clarification of requirements.
  • I may use the information to customise the website according to your interests.

Security I am committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, I have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information I collect online.

How I use cookies I use traffic log cookies to identify which pages are being used. This helps me analyse data about web page traffic and improve my website in order to tailor it to customer needs. I only use this information for statistical analysis purposes.

Overall, cookies help me provide you with a better website, by enabling me to monitor which pages you find useful and which you do not. A cookie in no way gives me access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies using buttons on this site. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites The website may contain links to other websites of interest. However, once you have used these links to leave my site, you should note that I do not have any control over that other website. Therefore, I cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information I will not share, sell, distribute or lease your personal information to third parties.

You may request details of personal information which I hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to Martin Waring, 6 Norfolk Street, York, YO23 1JY.

If you believe that any information I am holding on you is incorrect or incomplete, please write to or email me as soon as possible, at the above address. I will promptly correct any information found to be incorrect. You may also ask me to delete any emails that you have sent me. I do not store data that you have given me on any other system other than in emails.