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WEBSITE BUILD

Toolset


I now use Rapidweaver on a MAC for all my new website development. I use Rapidweaver because as the name suggests, the build time it allows is very fast and it constructs a well designed site within a theme that can then usually be tailored to your needs. I will not set out to build a bespoke website from the ground up a) because I don't have the time b) I don't have the skills or the inclination to do it that way given that there is such an easier way to do it with very few constraints imposed.

By using Rapidweaver I know that menus, headers, footers, fonts and colours will be consistent across pages and that the code produced will be of an inherently good quality that is usually designed to be supported by multiple browsers including mobile ones.

Keywords


Ideally you will need to supply the text for each page or at least give me a brief to work with and I will draft the content for your approval. Either way I will be looking to include a set of agreed keywords into the text several times (allowing for the fact that the text still needs to make sense and be readable to humans). The use of headings and bold text for keywords can be useful. Each keyword may be a single word, or more likely a string of two or three words in a phrase.

Website Images


It is really useful to include photographs in your pages for a couple of reasons:
  1. They may be used to create a mood for the page
  2. Behind the scenes the tags that can be assigned to them can be keyword phrases that search engines can find.
You can supply your own images, I can suggest them for you, or if necessary take some appropriate photographs myself.

Video


Video is even more useful both because it attracts the reader's attention and because Google loves sites with video. For Google, you don't even need to worry too much about the quality of the video recorded - just having any video helps. Obviously for the reader the quality of the video does matter. If you don't personally have the equipment or skills to produce your own short videos then I can provide that too. I have professional equipment including audio equipment and editing software to make a really polished looking piece of film.

Summary of Functionality Offered